AI, analytics, and data leader with 12+ years of experience driving digital strategy, customer insights, and business performance. I specialize in transforming complex data into compelling narratives that guide decision making, building scalable analytics frameworks, and leading high performing teams to turn insight into impact.

Most recently, I led the Digital Analytics function at Fender Musical Instruments Corporation, overseeing analytics strategy across ecommerce and digital platforms. I played a key role in Fender's global Shopify transition, improved app and subscriber experiences, and partnered cross functionally to drive measurable growth.

I am passionate about connecting data points into meaningful stories that inspire action.